About Holly Von Seggern

Holly Von Seggern is Vice President of Marketing and Brand Management, responsible for directing Whitsons’ branded image at the corporate and account levels. She is responsible for developing and overseeing the implementation of brand strategy, marketing programs and merchandising standards for all business lines, as well as developing custom programs for individual accounts to enhance customer satisfaction and increase sales and participation. She also oversees all pubic, media and community relations. Holly also volunteers her time on the planning committees of several local charity events and Whitsons’ committees and chairs the marketing committee for the Society of Foodservice Management.