Marketing and merchandising programs are developed by Whitsons at the corporate level and customized to meet the specific needs of each client. We use a combination of tools to generate excitement about the dining program and communicate to our customers:
Professional Signage Program
Our
elegant Euro-modern merchandising components and signage
allows us to place food in the spotlight, in keeping with
Whitsons’ Food First initiative.
Our sign program includes three different tiers of station
identifier options, as well as the flexibility to create
custom signage that complements our clients’ décor. We
have a wide variety of signholders, from countertop to freestanding
and wall mounted, in various shapes and sizes, to meet virtually
any need. Typical signage needs include station identifiers,
a la carte menus, daily menus and promotional signage.
Visual Merchandising
Our visual merchandising program is continuously updated
in keeping with evolving trends in food display techniques. We have
specified a wide selection of equipment and smallwares, including
coordinating pieces for preparation, presentation, displays, sample
plates, catering and more. The focus is on incorporating the fresh
ingredients from the day’s menu
into the displays and sample plates, to emphasize our commitment
to using wholesome, high quality, FRESH ingredients in
our menu items. Our program also includes specifications for plate
presentation and grab and go item packaging/labeling.
Promotional Programs
Whitsons develops a customized
marketing promotion program for each client, using a variety
of tools provided by our marketing corporate support team. Key components
of the program include a monthly marketing calendar of suggested
menu specials, giveaways, tastings and events, as well as
SPICE, our quarterly marketing program. The SPICE program includes
all materials needed to promote our quarterly themed menu specials,
such as posters, signs, menus and recipes, customer and client
communications and item identifiers.
