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Troy CSD Overhauls...


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New Haven Walk Against...


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Sustainability at...


This year the Whitsons team at Wellesley, partnered with Bates...Read More
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Marketing Programs

A successful school dining program begins with a “Food First” philosophy, a focus on serving wholesome, great tasting foods that parents would serve from their own kitchens. Our marketing programs build upon this simple premise with exciting, targeted communications and special programs that add “SPICE” to the menu and help to make breakfast and lunch times an integral part of the educational experience, while increasing program participation.

 

Secondary School Marketing Programs

Tweens and teens need to be able to embrace their individuality, while learning how to make healthy dining choices. Our secondary school marketing reinforces healthier eating, while providing a variety of menu options from which to choose.

 

  • SPICE™ Quarterly Menu Special Program. Our quarterly SPICE marketing program features 20-30 special limited-time-offer menu options around a specific, seasonally-appropriate theme. Each quarter, the theme is introduced with flyers for customers and various point-of-sale materials such as posters, flyers, table tents and themed menu paper highlighting the specials. SPICE specials rotate through the menu at least once or twice per week. Guest chefs are also available to host an action station featuring one of the SPICE menu specials.   
  • SPICE Bites™ Monthly Themed Menus. A mini version of our quarterly marketing program, SPICE Bites features 3-4 special menu items each month, focused on a particular cuisine or theme. Menu items are developed by a different location manager or chef each month, and recipes are made available to the entire School Nutrition division.
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A successful school dining program begins with a “Food First” philosophy, a focus on serving wholesome, great tasting foods that parents would serve from their own kitchens. Our marketing programs build upon this simple premise with exciting, targeted communications and special programs that add “SPICE” to the menu and help to make breakfast and lunch times an integral part of the educational experience, while increasing program participation.

 

Secondary School Marketing Programs

Tweens and teens need to be able to embrace their individuality, while learning how to make healthy dining choices. Our secondary school marketing reinforces healthier eating, while providing a variety of menu options from which to choose.

 

  • SPICE™ Quarterly Menu Special Program. Our quarterly SPICE marketing program features 20-30 special limited-time-offer menu options around a specific, seasonally-appropriate theme. Each quarter, the theme is introduced with flyers for customers and various point-of-sale materials such as posters, flyers, table tents and themed menu paper highlighting the specials. SPICE specials rotate through the menu at least once or twice per week. Guest chefs are also available to host an action station featuring one of the SPICE menu specials.   
  • SPICE Bites™ Monthly Themed Menus. A mini version of our quarterly marketing program, SPICE Bites features 3-4 special menu items each month, focused on a particular cuisine or theme. Menu items are developed by a different location manager or chef each month, and recipes are made available to the entire School Nutrition division.
  • Smart Choices™ Secondary Nutrition Education Program. Every month, we feature a special nutrition message and corresponding Smart Choices theme menu to educate the students about an important nutrition topic. These topics are supported by our monthly Smart Choices newsletter, which is distributed via our Smart Choices message centers, along with our Smart Choices info series cards on various nutrition topics.
  • Monthly Seasonal Menu Specials. We offer a special “holiday” menu once per month, reflecting a special celebration recognized that month as approved by the district.
  • Daily Menu Offerings at our Signature Series Stations. We offer a variety of menu options at different branded stations every day. Each station has its own marketing look and feel, and menu specials are offered every day.
  • Rotating Specialty Stations and Food Bars. We often feature new station concepts and food bars on a rotating basis, promoted through posters and POS signage.
  • Chef Trek™ Guest Chef Program. Occasionally, one of Whitsons’ talented guest chefs will come on-site to promote a healthy food option, cook-to-order style.
  • Special Events. In addition to regular promotions, special events like National Nutrition Month in March are celebrated with special menu items, information tables and healthy giveaways or taste tests, or special week-long events such as “No Junk Food Week” or “National Breakfast Week.”
  • Product Tastings. We set up displays of new products and services where customers can participate in free tastings of potential new menu offerings. As a result of these tastings, we then add new items deemed popular into our menus to keep our program fresh and exciting.
  • Fruit/Vegetable of the Month Program. In addition to the wide variety of vegetables and fruits we offer on our daily menus, we highlight a different fruit or vegetable each month, with additional menu offerings, posters and flyers.
  • Activity of the Month Program. Various seasonally appropriate activities are highlighted each month on posters and flyers, to remind students of the importance of regular physical activity.
 

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