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Elementary School Marketing Programs

Elementary school children need a helping hand navigating the café and choosing the most nutritious menu items for a complete, balanced meal. Our Nutrition Safari® program is designed to literally help “walk” our youngest customers down the road to lifelong healthy eating habits.

 

  • Wholesome Menus with Daily Healthy Offerings. Our program begins with a solid base of healthy daily menu offerings. All menu items meet or exceed federal and state nutrition requirements for a healthy school breakfast or lunch. Fresh fruits and veggies are served every day, as well as a variety of lean proteins, whole grains, low fat dairy and 100% fruit juice.
  • Elementary Chef Trek Program. This is a unique nutrition education program developed by Whitsons in order to introduce crisp flavorful fruits and vegetables to young palettes and create life-long, healthy eating habits. The primary feature of the program is a visiting chef that conducts interactive food demos, complete with marketing tools such as a Guest Chef banner, activity sheets highlighting the foods showcased in the tasting and tasting posters featuring the Nutrition Safari® characters.   
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Elementary school children need a helping hand navigating the café and choosing the most nutritious menu items for a complete, balanced meal. Our Nutrition Safari® program is designed to literally help “walk” our youngest customers down the road to lifelong healthy eating habits.

 

  • Wholesome Menus with Daily Healthy Offerings. Our program begins with a solid base of healthy daily menu offerings. All menu items meet or exceed federal and state nutrition requirements for a healthy school breakfast or lunch. Fresh fruits and veggies are served every day, as well as a variety of lean proteins, whole grains, low fat dairy and 100% fruit juice.
  • Elementary Chef Trek Program. This is a unique nutrition education program developed by Whitsons in order to introduce crisp flavorful fruits and vegetables to young palettes and create life-long, healthy eating habits. The primary feature of the program is a visiting chef that conducts interactive food demos, complete with marketing tools such as a Guest Chef banner, activity sheets highlighting the foods showcased in the tasting and tasting posters featuring the Nutrition Safari® characters.   
  • Nutrition Safari® Elementary Nutrition Program. Whitsons launched its award-winning Nutrition Safari program in 2003, which quickly became widely recognized for its innovative approach to educating elementary school children about healthy eating. The program uses loveable animal characters to help identify the food groups and explain the components of a healthy meal.

     

    • Nutrition Safari Monthly Theme Day. Each month, we offer a monthly theme day highlighting a particular nutrition theme or tip, including a special menu for the day.
    • Character Visits. All Whitsons-managed school locations are required to have a character visit every year, from one or all of the 6 Nutrition Safari characters. The character visit is advertised in advance and includes a skit with a Safari ranger who speaks for the character and engages the children in a related nutrition lesson within the character’s area of expertise.       
    • Nutrition Safari Handouts. The program includes monthly activity sheets and coloring pages and activities books that are available to reinforce healthy eating messages.     
    • Nutrition Safari Educational Posters and Décor. The program also includes a series of posters on MyPlate, the components of a meal and portion sizes, as well as the characters and their nutrition messages. In addition, the children are guided through the servery with floor stickers and serving glass clings identifying the food groups and related characters for each menu offering. Welcome signs, life-sized character cutouts and custom counter face graphics round out the décor package for this program.
  • Fruit/Vegetable of the Month Program. In addition to the wide variety of vegetables and fruits we offer on our daily menus, we highlight a different fruit or vegetable each month, with additional menu offerings, posters and flyers.
  • Activity of the Month Program. Various seasonally appropriate activities are highlighted each month on posters and flyers, to remind students of the importance of regular physical activity.
  • Holiday or Seasonal Theme Days and Recurring Monthly Promotions. Each month we celebrate a holiday or seasonal theme day with a special themed menu to add interest and excitement to the menu. Other student favorites include our monthly “brunch for lunch” program and our “lucky sticker day,” when we randomly mark fruits and veggies with stickers each lunch period and provide the winning students with a free healthy snack.


 

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