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Visual Merchandising

 

Visual merchandising directs our customers to where they want to go to eat in our cafes and creates visual appeal to assist our students in making delicious, healthy menu choices. It helps to set an expectation for the customer's overall dining experience and is therefore an important component of the cafe environment. We use age-appropriate graphics, visuals and serving vessels and to showcase menu options and help the children select healthy meals in a warm and inviting setting.

 

ceiling posters 

Visual merchandising directs our customers to where they want to go to eat in our cafes and creates visual appeal to assist our students in making delicious, healthy menu choices. It helps to set an expectation for the customer's overall dining experience and is therefore an important component of the cafe environment. We use age-appropriate graphics, visuals and serving vessels and to showcase menu options and help the children select healthy meals in a warm and inviting setting.

 

Signage

 

  • Station Identifier Signs can be mounted on walls, ceilings, pressure-mounted poles or freestanding.
  • Menu Holders highlight menu specials and promotions; countertop or pole-mounted
  • Small Item Identifiers identify individual items, such as salad bar offerings
  • Poster Holders can be mounted on walls or ceilings and offer important nutrition messages, showcase a la carte offerings or highlight special programs
  • Entrance systems invite customers into the cafes

 

Serving Lines

 

Whitsons has developed a new standard look for serving counters at the elementary and secondary school levels. These looks can be customized with several finish options. The finishes can also be matched on existing serving lines by retrofitting over the existing counterwork. Custom designs are also available to suit the special needs of a school community.

 

  • Elementary Serving Lines. Whitsons' elementary serving line design utilizes colorful branding that reinforces our award-winning Nutrition Safari® program. The colorful panels can be mounted to new or existing stainless counters, either by drilling or using double-sided adhesive. The look includes a deck-mounted pole with a sample plate tray and signholder for the weekly or daily menu options, as well as a graphic of the characters in the jeep. Graphics can be sized to fit any custom counter configuration.
  • Secondary Serving Lines. Our secondary serving counter design includes pre-mounted signholders for our oval station identifiers, complete with a canopy featuring overhead pendant lighting. Plus, they flip over for an optional second sign, which is useful for dual-purpose stations. There are several standard Corian and laminate finish options from which to choose; finishes can also be customized to meet the needs of individual districts. Laminate choices can also be retrofitted to existing counters to match the look.

 

 

ceiling posters

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

elementary view 1 low res

 

 

 

secondary view 1